Saving Agave for Culture, Recreated, Education and Development
The (relative) boom in interest in agave spirits (mezcal, raicilla, bacanora, tequila, and destilado de agave) has created an economic engine that is sparking enormous changes in the rural Mexican towns where they produce these traditional and artisanal spirits. The young adult male population had been depleted in these small towns, as they went north to make money to send home. But those same adult males are now needed in the towns to make these spirits, and to farm to feed the larger populations. And the increased income is allowing them to build libraries and stock those libraries with books — a scarce resource in rural Mexico.
SACRED is a USA-based, 501(c)(3) not-for-profit corporation that helps raise money to send to these towns, to aid in the building of these libraries; to help replant the agave, to ensure the economic engine doesn't die; and to underwrite the cost to maintain and replicate the water-preservation systems these towns have established to buffer against drought. The fund-raising generally takes the form of tasting events, where participants who make a donation to one of the projects in Mexico are treated to samples of five or more of the rare agave spirits from these towns. In this way, we like to think we're leveling the playing field: destroying our brain cells while building theirs.
Ten Angry Pitbulls, Inc.
Ten Angry Pitbulls, Inc.
Founder and Managing Director, Azul Partners, Inc.
President and Principal, Greenwood Associates, Inc.
AML Compliance Services, Inc.
Dr. Izzy Naem
Director, Floss & Co.
Mezcal’s Moment: Why This Mexican Spirit Is Booming — and You Should Sip It While You Can, by David Hammond, for Make It Better, 07/13/2017
I Was a Mezcal Mule: Bringing Home Oaxaca’s Spirit, by David Hammond, for Newcity, 06/2017
Lou Bank of SACRED, interview with "Heritage Radio Network," 05/26/2017
Global Activism: Using Mezcal To Improve Life In Rural Mexico, interview with Jerome McDonnell, on WBEZ's "Worldview," 05/25/2017
The Chicago field guide to mezcal, the spirit of the summer, by Mike Sula, for Reader, 05/17/2017
Mezcaleros: Oaxaca, April, 2017, by David Hammond, for oakpark.com, 04/24/2017
Chicagoans join Earth Day efforts to protect future of agave — and mezcal
, by David Hammond, for Chicago Tribune, 04/21/2017
Interview with Lou Bank: Mezcal as S.A.C.R.E.D.
, by Peter Reinhart, for Pizza Quest, 11/08/2016
Arriba! Olde World Agave Production Today In Rural Mexico
, by Brian Standing, for WORT-FM, 10/03/2016
Agave Adoration: The Mezcal Gospel According to Lou Bank, by David Hammond, for New City, 04/02/2015